Wholesome MV began in 2020 at the start of the COVID-19 Pandemic. As studios and gyms shut down, it became apparent that the current model of wellness was not stable enough to support the public and the teachers and creators who show up day in and day out to support community and individual health and wellness.

 

Jason and his wife Casey came up with the idea of WholesomeMV, a collaborative platform that would bring together a variety of teachers, creators and community partners in the shared spirit of collaboration. By working with local businesses, organizations and private individuals who wanted to create a space for wellness, we found a way to connect the community to wonderful practices, incredible businesses and knowledgable teachers and educators who were actively valued for their efforts.

 

Through these connections, WholesomeMV leveraged grants and revenue share models to create better value alignement while encouring those with access to wellness practices to share that wealth with those who don't.

 

Lou’s story started here. Born and raised on the island, he built a sauna and cold plunge company from the ground up — first assembling plunges in a garage, then manufacturing and shipping them beyond the Vineyard. But what mattered most to him wasn’t just the product — it was the people. Lou began bringing his sauna and plunge to community events, businesses, and gatherings, giving islanders a chance to try something challenging, healthy, and new.

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When Jay and Lou met, it was clear they were building toward the same vision: wellness that feels local, collaborative, and community-first. They joined forces under the name Wholesome MV, expanding the mission into something bigger — a hub for teachers to be supported properly, for partners to collaborate meaningfully, and for the island to gather around practices that build resilience, connection, and strength.

Wholesome MV isn’t just classes or contrast therapy. It’s a growing community built on shared purpose — on the mat and off.